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Mahindra Racing —
Formula E Makes a Mark in Montreal

To commemorate their presence in the 2017 FIA Formula E Hydro-Québec Montréal ePrix, Mahindra Racing commissioned us to design a poster for them. Executed in a minimalist aesthetic, the poster portrays a Mahindra race car speeding through Montreal leaving nothing but tire tracks – a nod to the spirit of Formula E, as the cars do not have exhaust. The race, which was held at the Montreal Street Circuit, was a success for Mahindra as lead driver Felix Rosenqvist took the third pole position and Mahindra moved into third in the Teams’ Championship standings.

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