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Campaign
L'ATTITUDE —
The New Mainstream Economy
A platform to showcase the contributions of U.S. Latinos in business, media, politics, science, and technology, L'ATTITUDE is the only event of its kind in the United States that is focussing on The New Mainstream Economy and the U.S. Latino cohort that is driving it.
With guest speakers such as the CEOs of Bank of America, The Home Depot, The Walt Disney Company, Nike, AT&T, and United Airlines, L'ATTITUDE is playing a critical role in calling attention to the many ways in which U.S. Latinos are vital to America's future.
Baseforme became involved in the 2021 event and designed 23 illustrations highlighting key information about the U.S. Latino cohort. This information became the basis for various breakout sessions throughout the duration of the 4-day event.
